Hetty Key is a keen outdoorswoman who loves adventure, endurance and data!

Hetty runs Women in Adventure - an independent research company championing women in the outdoors. She is also a director of Women's Trad Festival - a popular climbing festival centred around three core values: accessibility, sustainability and mental wellbeing.

Combining her love of the outdoors with her scientific background, Hetty is passionate about using data to increase diversity and improve accessibility within the outdoors. Her research looks closely at the links between positive mental wellbeing and the outdoors as well as participation and sustainability.

When she's not staring at spreadsheets or deep in festival logistics, you can typically find Hetty faffing with climbing gear, swimming in icy rivers, running up hills or falling off her mountain bike. When it comes to her own personal adventures, she likes to bite off more than she can chew and is rather fond of type two fun!